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[vc_row][vc_column][vc_column_text]If we consider famous company logos between 1900 and 1950, it’s plain to notice the purpose of the final designs was to display both the overall feel of the company as well as impress upon the quality of the brand’s artwork. Notorious logos such as Starbucks or McDonald’s notably listed their top products within the […]

[vc_row][vc_column][vc_column_text] To understand why user onboarding is such an indispensable tool, we need to empathize with the people using our products; we all come from different backgrounds and cultures, we make different assumptions, and we see the world differently. User onboarding helps mitigate these differences by making your product’s learning curve less steep. However, companies […]

Knowing your customers can bring so many different benefits to your business. It can help you tailor your products, and promotions to consumers who are likely to interact with them. In fact, businesses who know their customers, and offer a better experience perform almost 80% better than their less engaged competitors. However, knowing how to […]

We knew Pantone was gearing up for its big ‘Colour of the Year’ reveal this week, as the creative community has been joking about what it might be: a disposable face mask’s cool blue, perhaps, or a deep shade of brown, for obvious reasons. What we didn’t expect was that the global authority on colour would unleash […]

In a significant attempt to manage how it moderates content, Twitter has unveiled “Birdwatch”, a pilot program to crowdsource fact-checks to combat misinformation. Birdwatch will allow regular users, called “Birdwatchers,” to identify tweets they think have misinformation and write notes with more information and context, which is similar to Wikipedia, where registered volunteers write, update […]

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