The world of search engine optimization was born with all sorts of different hacks and shortcuts that many people use in an effort to grow their business. Knowing effective SEO tricks would be incredibly profitable, but unfortunately it’s not that easy This becomes evident as soon as you do a Google search about anything SEO-related, […]
How ready are you and your business for digital transformation? If your answer is ‘not very’, the data shows that you’re not alone. However, if 2020 has shown us anything, it’s that considerable change is not only inevitable, it is currently upon us, whether you are ready or not. While most were still busy drawing […]
With some exceptions, like “computer” in Star Trek, much of science fiction personifies its digital voice assistants—Hal in 2001: A Space Odyssey, Jarvis in Iron Man, Samantha in Her. And there’s a good reason for this. These aren’t just voice assistants—they are characters that conflict, interact, and even fall in love with the protagonists in these films. For a similar reason, […]
A portfolio, for a creative, is the basis of their hard work and soul. It is quite literally the all or nothing of someone’s creative life. In design, your portfolio is more important than your CV or the experience you have. It’s a tool you use to get your foot in the door to make […]
There is doubt that Max Miedinger and Eduard Hoffmann’s “Neue Haas Grotesk” has become the 20th Century’s most well-known typefaces. The strong, solid appearance of Helvetica allows it to carry a universal appropriateness in a way that other fonts can’t seem to balance. The sheer amount of style variants that compliment Helvetica’s standard typeface makes […]
2020 was marked by innovative ways to approach UX and UI web designs. Let’s take a look at what trends await us in 2021; Mobile-first design will be the way forward When you wake up in the morning, what’s the first thing you do? If you’re being honest, you most likely check your mobile phone. […]
The search for share of voice and why an ‘always-on’ campaign focused on brand-building will pay off. Social share of voice has become a popular measure of how much potential market share a brand has. Based on brand mentions, it gives you an accurate view of how many conversations people are having about a brand. […]
We do it all day, every day for our clients. We love it and we’re good at it. But… try and design a logo or a website for yourself – no chance! It is the most difficult thing to do as a creative. Why? I don’t know. Maybe because you become your own client? Or, […]
