Former US President Donald Trump will launch his own social media platform in the next two to three months, one of his senior advisors said promising that it “will be the hottest ticket in social media” after he was banned from Twitter, Facebook and other platforms. Speaking to Fox News’ #MediaBuzz on Sunday 21 March, Jason Miller, […]
Facebook has announced the launch of Instagram Lite to sub-Saharan Africa, a new, lightweight version of the Instagram app for Android that uses less data and works well across all network conditions. The new version of Instagram Lite for Android is less than 2MB in size, making it fast to install and quick to load […]
In a significant attempt to manage how it moderates content, Twitter has unveiled “Birdwatch”, a pilot program to crowdsource fact-checks to combat misinformation. Birdwatch will allow regular users, called “Birdwatchers,” to identify tweets they think have misinformation and write notes with more information and context, which is similar to Wikipedia, where registered volunteers write, update […]
The search for share of voice and why an ‘always-on’ campaign focused on brand-building will pay off. Social share of voice has become a popular measure of how much potential market share a brand has. Based on brand mentions, it gives you an accurate view of how many conversations people are having about a brand. […]
